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Tim Harford
Tim Harford's bestselling first book, The Undercover Economist, showed how ordinary economics explained everyday curiosities, such as the price of a cup of coffee and the traffic jam on the way to the supermarket. His new book, The Logic of Life, shows how the new economics of rational choice theory explains much, much more. Drug addicts and teenage muggers can be rational. Suburban sprawl and inner city decay are rational. Endless meetings at the office and the injustices of working life? Rational. This is the new economics of everything you never thought was economics, and it will help you see the world in a new way. Tim Harford writes the 'Dear Economist' column for the FT Saturday magazine. His book The Undercover Economist was an international bestseller and is now published in 21 countries. His new book is an astonishing guide to the hidden logic of the world. |
